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Join date : 2018-07-25

Novartis Neuroendocrine Tumor App Featured in iStore Empty Novartis Neuroendocrine Tumor App Featured in iStore

on Thu Jul 26, 2018 5:11 am
In a recent launch, Novartis’ Galaxies of Hope neuroendocrine tumor app received an additional bump from Apple. The “Featured App” status in the first week itself helped in receiving positive reviews and downloads for the community-building app.
This neuroendocrine tumor app was developed with Numinous Games, which imagined the award-winning “That Dragon, Cancer” app about a young boy and his family’s journey through terminal cancer. The company used visual storytelling and music to depict the perspectives of doctors, patients, and caregivers by spending a year on research before launching the app in Apple's store.
According to SimilarWeb, this app has been ranked as the No. 4 medical app on iPads and No. 41 on iPhones respectively by the end of last week. The app will be available in the Google Play store in the coming weeks.
Eric Althoff, the head of global media relations at Novartis, said “To develop the Galaxies of Hope app, we interviewed actual patients, caregivers, and physicians and asked them to describe in their own words what it’s like to navigate the NET cancer journey; We believe visual storytelling based on the words of patients, caregivers and physicians will help others to learn more about the NET cancer journey.”
Althoff further added, "The stones, fuel and balloons seen in the Galaxies of Hope app are metaphors for life—feelings and experiences that weigh you down, energize you, and free you to improve your life experience.”
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